Vallory — a refined twist on “valor,” symbolizing strength and grace — was created with one mission: to offer a place where women can explore, question, and celebrate who they are without filters or pretense. Here, we go beyond surface conversations. We dig into culture, identity, wellness, relationships, work, style, and the ever-shifting roles women navigate today with curiosity, compassion, and a healthy dose of wit.
Our perspective is shaped through the experiences of women, but the stories we tell are for anyone who values thoughtful, honest conversation about life in all its complexity. We believe modern women deserve more than recycled advice and tired narratives. They deserve thoughtful, beautifully crafted content that speaks to their realities, their ambitions, and the spaces in between.
That is what we are building — a home for strength with softness, and truth told with courage.
Alison Ferrell and Cherie Marquez came together with different paths but the same purpose: to create a platform that reflects the layered, multifaceted lives women lead
Alison brings the perspective of a founder who has turned personal experience into purpose. She has built brands with soul, shaped by lived experience and an understanding of what it means to navigate difficult realities. Her own journey with endometriosis led her to create a period wellness company, transforming personal struggle into a mission to change the way we talk about women’s health. She turns what is often whispered about into conversations that are open, informed, and unapologetic. She brings sharp perspective, creativity, and a gift for making the personal universal, ensuring Vallory speaks to women in all their complexity.
Cherie brings two decades of storytelling experience across film, design, and branding, partnering with everyone from grassroots nonprofits to global icons like Apple and Nike. As a Creative Director, she has built culture-forward campaigns and helped organizations tell stories that resonate far beyond the screen. She is also the founder of a nonprofit supporting disaster and crisis survivors, proving that narrative is not just about words, it is about impact. At Vallory, she blends cultural insight with creative edge and a deep belief that women’s stories deserve the spotlight.
Our features, essays, and interviews are designed to make you feel seen, spark conversation, and inspire action. We cover everything from the small shifts shaping daily life to the big ideas changing the world. We ask questions without rushing to answers, and we honor complexity without diluting it.
From products that genuinely add value to your life to voices you will want to follow and ideas worth exploring, we are selective. Every recommendation and collaboration is chosen with care because we value your trust more than trends.
Vallory is about more than conversation. We create room for stories that have been overlooked, and we pair them with action that moves them forward. Making space means publishing voices that challenge the norm, connecting our community to opportunities, and collaborating with partners who share our vision. We believe that when space is made, change can happen, and we are here to make both.
Vallory is built for women who refuse to be defined by one role, one season, or one expectation. While our lens is shaped by women’s experiences, anyone who connects with our vision and values is welcome here. Whether you are here to read, learn, share, or simply feel less alone, you belong. We are creating a space where stories and solutions live side by side, and where every person can see a bit of themselves reflected back.
